Budget Rent a Car TVC - 'Lothario'


Lothario was part of a campaign for Budget Rent a Car to promote their new prestige fleet available for rent.

The script centers around a young man readying himself for a hot date, for which he has rented a BMW Z3. On his way out the door, he is struck by a thought, then struggles with the keys as he removes the Budget keyring.

The campaign was run though the Cummins & Partners agency as part of a 2 x 30 sec TVC national campaign.

See the other ad here.

Both TVC's were shot on 16mm film and posted at Digital Pictures